"I buy almost all their clothes here, because I don't like going thanksgiving gift the mall," Slate said. Across the store, 22-year-old Jeffrey Aiken set his surfboard on a rack and received help removing the remainder of broken fins. Aiken said he Cheap Christian Louboutin Shoes Wave Riding Vehicles' store on the Outer Banks before moving to Virginia Beach. "They have anything a surfer would need." While some shop owners regret the retail rip current that has channeled the surf industry away from the sport, D. Nachnani embraces the commercialization of the culture and, some say, has helped further it in Virginia Beach. In Cheap Christian Louboutin Pumps, he launched what became a chain of seven Coastal Edge stores -- three in local shopping centers. Nachnani, who said he doesn't surf but has tried it, attributed his chain's growth to the "explosion" of goods that have broadened the popularity of surf style. "This industry embraces the kids like no other industry," he said. "We have music, we have fashion and we have sports that are super-exciting." Coastal Edge took over the title sponsorship of the East Coast Surfing Championships last year. The event, which returns Cheap Christian Louboutin Sandals, has resided at the Oceanfront for most of its 48 years. One of the largest U.S. surfing contests, it serves as a symbol of Virginia Beach's status.
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